Typical contents: Org design and scorecards, Playbook drafts, Dashboard specs, CRM configuration specs, Interactive framework tiles.
This shelf is not published to the Investors tier. The orientation above describes its place in the sequence.
This shelf holds the build layer: each revenue function assessed and developed across people, process, systems, and data. It takes the segments and targets defined in the foundation and specifies the organization that will actually execute against them.
Typical contents: Org design and scorecards, Playbook drafts, Dashboard specs, CRM configuration specs, Interactive framework tiles.